Privacy Policy

1. Introduction

Fitplex, operated by Cybex Innovation ("we", "our", "us"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website fitplex.cybx.live, use our services, or interact with our advertising campaigns, including lead generation forms on Meta (Facebook/Instagram) platforms.

By submitting your information through our website, Meta lead forms, or any other channel, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

a) Information You Provide Directly

• Full name
• Email address
• Phone number / WhatsApp number
• Gym or fitness business name
• City or location
• Inquiry type or message content
• Any other information you voluntarily provide in forms

b) Information Collected via Meta Lead Forms

When you fill out a lead generation form on Facebook or Instagram as part of our advertising campaigns, we may collect:

• Full name
• Email address
• Phone number
• City or location
• Business name / Gym name
• Any custom questions answered in the lead form

c) Information Collected Automatically

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on the website
• Referral source and campaign identifiers
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide requested information about Fitplex
• To contact you regarding our gym management software, demos, and pricing
• To send follow-up communications via email, phone, SMS, or WhatsApp
• To process and manage your account or subscription if you become a customer
• To improve our website, services, and advertising campaigns
• To personalize your experience and deliver relevant content
• To comply with legal obligations and enforce our terms
• To run and measure the effectiveness of our Meta advertising campaigns

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your data in the following limited circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., email services, CRM platforms, WhatsApp API providers, hosting providers)
• Meta Platforms: Your data submitted through Meta lead forms is processed in accordance with Meta's Data Policy. We receive this data to follow up on your inquiry
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure (SSL/TLS) encrypted data transmission
• Restricted access to personal data on a need-to-know basis
• Regular security assessments and updates
• Secure server infrastructure

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. These may include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Advertising Cookies: Used by Meta Pixel and similar tools to measure ad performance and deliver relevant advertisements

You can control cookies through your browser settings. Disabling cookies may affect certain features of our website.

7. Meta (Facebook) Pixel

We may use the Meta Pixel on our website to:

• Track conversions from Meta advertisements
• Build targeted audiences for future ads
• Remarket to people who have already visited our website

Meta processes this data in accordance with its own Data Policy. You can opt out of Meta's data collection through your Facebook ad preferences.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of any inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal obligations
• Opt-Out: Unsubscribe from marketing communications at any time
• Withdraw Consent: Withdraw your consent to data processing where applicable

To exercise any of these rights, please contact us using the details provided below.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Lead data collected through Meta campaigns is typically retained for up to 24 months unless you request earlier deletion.

10. Third-Party Links

Our website or communications may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read the privacy policies of any linked websites you visit.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: